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This summer, however, the memo for sunglasses says circles are in. Very round shapes, as round as goggles in some cases, appeared in the recent women’s collections of Marc Jocabs & Proenza Schouler and, for men, from Rapoh Lauren, Zegna and Lanvin (most costing from $300 to $400). Last month, New York magazine included round sunglasses among the anticipated trends of the summer. And, as predicted, they are already appearing on the streets in numbers not seen since the release of the last Harry Porter book.
While most fashion trends — and especially this one — are circular, round sunglasses, seemingly everywhere all at once, provide a case study of the group-think mentality of the fashion industry. There are even inexpensive examples ($10 to $11) at Urban Outfitters and Fred Flare.
Given that there is no obvious source for the revival and that typically it takes more than a year to develop expensive sunglasses from a design to prototype to salable object, how could it be that all of these designers stumbled upon the same idea at the same time?









Finding inspiration within a well known 80s heavy metal album cover, Encino-based Primitive work up a new collaboration alongside Oakley, utilizing the eyewear brands classic Frogskin model. The sunglasses feature a gradient colorway, fading from black to purple, midnight blue, and eventually a clear finish. Along with special Primitive “P” logos on the detachable arms, the shades will come fully equipped with an additional set of arms and a custom silk screened bag, further emphasizing the theme which was conceived by Jubal Jones and the rest of the Primitive team.Available exclusively at Primitive.






















